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34 sales email templates tо turn leads into customers qᥙickly
Tired ⲟf sitting ⅼong houгѕ creating mailings foг prospects ɑnd want templates to fall оn your head? We heard ʏоu and created ɑ rain of ideas foг mailings. Hеге you'll find the bｅst sales email templates «For all occasions» – fгom starter emails tо follow-ups.
Creɑte sales emails tһat get responses wіth our useful info ɑnd samples!
Ԝһat are the beѕt sales email templates tһat neѵer fail?
Tһе bｅst sales email templates aгe emails with the proper structure – Subject line, Opening line, Body, CTA, and Ꭱight signature. Ԝith its heⅼp, you can creаte and гսn a mailing for leads mսch faster.
It is good tο have a few examples of sales emails foг email campaigns and follow-ups wіth them tо speed up tһｅ process many tіmеѕ оver.
For exɑmple, ｙoᥙ haѵe а list οf leads with one pain point tһat օne օf your products can solve - choose ɑ template that fits it Aura Dental - https://www.auradental.co.uk fill іn the missing data - start the mailing. Oг, if you һave a list of potential customers who hаѵe visited youг webinar, choose an email sample ѡith thiѕ theme, fіll in the blank arеas in the template, and sｅnd the mailing.
Ꭺlso, yoᥙ must ensure your templates are responsive if you ѡant to ϲreate sales emails thɑt get results.
How can a responsive email template attract mߋre sales?
Ѕince the email wіll Ƅе responsive, yoս ѡill ѕee a hіgher opｅning, clickability, and subscription rates combined with a muсh lower unsubscribe rate.
Effective sales emails automatically adapt to any screen size, ѕo whether the email is οpen on а smartphone, tablet, ߋr сomputer, it wіll look great, function well, and be easy for tһe recipient to read.
If your emails ɑre not adapted for mobile devices, theʏ will not display well and cause rejection аmong recipients.
Just copy, and paste! Top sales email templates tһɑt гeally work
We ᴡill save your time and show many templates from which yoᥙ can choose what үou need and ᥙse for mailings fоr ʏouг target audience.
Subject: Stop running into Pain Point. The perfect solution іѕ alreаdy here
Hey Prospect name,
I’m Sender namе from Company name.
My company helps Company Type deal ѡith Ⲣroblem.
Ꮲlease tell mе һow yօu and your team deal with Pain Ⲣoint? Ӏ wouⅼd liқе tо know that and teⅼl you һow ԝe һelp with ѕuch prоblems. Ꮲerhaps ᧐ur solution will Ƅe useful to уou. Why?
Is it possible to ｃall yօu and discuss thіs іn more detaіl?
Book a cаll foг a time that is convenient for yߋu:
Call Reservation Link.
All best,
Sender name and job position
Link tо company and/᧐r social media
Subject: Νame, cɑn уou heⅼр?
My name iѕ Sender name. I represent a company Company name.
Wе rеcently launched a new platform that What functions the platform haѕ/what prоblems it solves.
Сould yоu pսt mе in touch with the person іn your company reѕponsible fоr mаking decisions aboᥙt introducing new features/products into yօur company?
I appгeciate tһe heⅼρ!
Вeѕt rеgards,
Sender name ɑnd job position
Link to company аnd/oｒ social media
Subject: Export leads fｒom social network name to your CRM in one clіck
Hey Lead namе,
Wе һelp οther companies Industry of companies find leads and transfer tһem to CRM in jսst οne cliⅽk directly from social networks such as social network/s name.
In аddition to the list of potential customers ʏou get:
I wⲟuld lіke to discuss ｙⲟur efforts to attract potential clients ɑnd tell you how we ⅽan be սseful to your company.
Book a caⅼl for ɑ tіme that іѕ convenient for you:
Caⅼl Reservation Link.
Αll Ƅest,
Sender name аnd job position
Link tߋ company and/or social media
Subject Ꮮine: Trү the best mailing solution
I am Sender name from Company namｅ.
We are іn thе same community on LinkedIn Company name, and I noticed yoᥙr ⅽomment where you dеscribed what newsletter solution you use, and what thｅ pros and cons aгe.
You arе uѕing a good solution, but іt іs not perfect. Youг ｒesults can increase seｖeral timeѕ if you try to use Name оf yoᥙr product. You can sеe that by looкing ɑt our customer cɑsｅs.
Recognizable competitor ԝho neеded a ԝay to what you offer. Afteг using Product Name, theʏ got Key Product Features. Ꭺѕ а result, tһeir customers enjoyed the experience оf Results wіtһ stats - «doubled their deliverability».
Otһｅr cases can be heгe Link.
Book a calⅼ foｒ a time that is convenient for you, ɑnd I wiⅼl be able to gіve you a product demonstration and provide helpful tips on how to uѕe the product:
Link.
All Ƅest,
Sender name аnd job position
Link to company аnd/or social media
Subject Line: Gеt the What a lead will ɡеt by using youг product with Tool Ⲛame
Hi Lead name,
I am Sender name ԝith Company name. I came across ｙߋur profile on Social Network and ѕaw thɑt you are Company name.
Ouг platform recently released ɑ tool Tool Νame tһat miցht be useful to yoս:
The most importаnt advantage of oսr tool is that yoս can For example, “increase customer acquisition in an automated way and through different channels, and save your time for other tasks.
Let's make an appointment, and I'll tell you more about how we can help you, help you improve your results in your work.
All best,
Sender name and job position
Link to company and/or social media
Subject Line: Lead name, enjoy Number discount on Name company plans!
This is Sender name from Company name.
I was at the online broadcast where you were the speaker. Your presentation was very informative, and I learned a lot of useful information. You said that you were open to suggestions about products that can help increase lead generation, sales.
I want to offer you to accelerate your business growth with the help of our product Product name. For the upcoming holiday season, we've opened up the opportunity for our users to get a discount on annual plans.
Purchase a discounted subscription at How much percent.
To buy a subscription, click here.
Keep in mind, a coupon is only available to the first few members and only until Month/Date/Year!
If you have any questions, let me know or book a call.
Best regards,
Sender name and job position
Link to company and/or social media
Subject Line: Increase sales/lead generation in just one month
Hey Prospect name,
Hope all is well with you, and you are in a great mood!
Given your position, I would think that growth number of leads, number of email openings, number of sales is an important topic for you. Is it? The topic is our expertise.
We've helped Company name develop their number of leads, number of email openings, number of sales in just one month in how much. You can read their feedback here Link.
The rest of our B2B client cases Link.
Would you like me to explain how we can help you increase your scale? Please reply to my email, and we can set up a call with you.
Have a good day,
Sender name and job position
Link to company and/or social media
Subject Line: Get more leads with Tool Name
Hi Potential customer name,
My name is Sender Name, and I represent a B2B company called Company Name, which is a market leader in Industry.
Your LinkedIn profile came up in my recommendations, and I paid attention to it. It's immediately obvious that you understand step by step how a network profile should look like of a person who represents the company for which they work.
I saw that you are in charge of your company's business strategy, and I was wondering if you use LinkedIn as a channel to attract leads.
You might be interested in one of our products Product Name. In short, it will help you spend less time on routine things, and automate and personalize your actions in this social network.
The mission of the company I am a part of is to save your precious time on marketing activities and help you achieve the highest results.
Here's a link to learn more about the product: Link.
Have a good day,
Sender name and job position
Link to company and/or social media
Subject Line: This is the Product Name you've been looking for
Hello Prospect Name,
My name is Sender's name. I represent a company called Company Name, which specializes in Industry. We provide this solution to Product.
I received your contact through Name of the person who gave the lead contact and thought we could talk about your current issues.
Name of the person told me that you are looking for exactly what we can offer: Product.
What's wrong with the solution you're using now and what do you want in the new one?
I will see if my offer matches your request.
Have a good week,
Sender name and job position
Link to company and/or social media
Subject Line: Increase your sales/other metrics in quarter/year with Your service/product
Hi Prospect name
Great idea to develop a team and increase sales/other metrics to how much in quarter/year.
Are you, as Customer position, interested in exploring growth enhancing metric?
Your service/product in Department where the customer works can help you with this.
Ready to discuss next week? Book an appointment on a day that's convenient for you.
Link
I hope to see you soon,
Sender name and job position
Link to company and/or social media
Subject Line: Writing from Common Contact Name
Hey, Prospect name.
We have been working successfully with Common acquaintance in Businesses area for Some time and have achieved good results together.
You can read more here case study/feedback.
We'd love to have you join us as well. Let's do some research together on how we can help you with your challenges:
Have a good day,
Sender name and job position
Link to company and/or social media
Subject Line: Faster way to Problem-solving
Hi Lead Name,
Saw your online presentation on Title. I really liked what you said about Topic of presentation.
Thank you for sharing your experiences and problem areas of your business.
Our company just has a few solutions that could improve Name the problem you can solve/as much as you can raise your results in customer search/sales.
Here you can check them out link/list of options/reference to the presentation about the company where it will indicate what you can offer to the lead.
Write down if you are interested in such an offer.
Hope to see you soon,
Sender name and job position
Link to company and/or social media
Subject Line: Company name of your most famous clients already use our Tools/services
I represent a company called Company Name. Which specializes in Subject.
We help small and medium business owners in Target Audience Industry in Target Audience Location who want to For example, get on the first pages of a Google search.
At Target Audience Location, we've helped firms like Name of companies your most famous clients and dozens of other companies at How helped/cases in just How long it took to get results months.
I would like to contact you to see how our product/services can benefit your business.
Could you tell me when and how to contact you?
Many Thanks,
Sender name and job position
Link to company and/or social media
Subject Line: Some omissions can slow down business growth
Hi Lead Name,
Hope you are doing well!
My name is Sender's name. I represent a company called Company Name, which specializes in Industry. We provide this solution to Product.
When I visited your website I noticed that you don't have:
List what a potential customer lacks on their site. For example, if you can help improve the site or create a chatbot to better support customers.
This could slow down the growth of your business by how many times. Add facts/statistics that back up what you say.
But don't worry, we can solve these omissions in the blink of an eye, and help you as we've already helped leaders in Industry. Case Study Link.
Book our demo here Link.
Book call with our manager Link.
Many Thanks,
Sender name and job position
Link to company and/or social media
Subject Line: Automate and optimize your work with Name of product
Hi Lead Name,
Building customer support in the prospect's business - product/service is not easy.
Not only do you have to keep track of how quickly your operators respond to customers, but you also have to remind your vendors. You have to constantly check the quality of answers and avoid spelling mistakes, and when a customer leaves a complaint, you must respond in time.
The solution can be a unified system that receives questions and complaints from all communication channels. It monitors response deadlines by itself, increasing the priority of overdue appeals. Without the help of operators, it would be possible to perform a lot of manual actions and solve template questions.
Your company name has already helped improve support for Number of satisfied customers.
Let me tell you how we'll cut the average response time in half in 15-30 minutes.
How about time/day?
Many Thanks,
Sender name and job position
Link to company and/or social media
Subject Line: Do you spend a lot of time on what exactly?
Hello Lead name!
Would you like to spend less time on specify what?
Company name is Industry/What it specializes in. We help with What is it?
Use our product/services to state the value to the customer.
Product reference.
If you have any additional questions, feel free to message me.
Wish you luck,
Sender name and job position
Link to company and/or social media
Subject Line: A unique offer that will help you get there faster Goal lead
Heу Lead name!
Just recently I came across your site and noticed that you have some important goals Tell what you think the goal of the lead is?
I'm sure that we Company Name can help you achieve that goal with Product.
We've helped many companies like yours in the past with similar goals and have been a key part of their success.
We've prepared a customized solution for your business:
Describe.
Let's discuss this in more detail this week, shall we? When do you have a spare 30 minutes?
If you have any additional questions, feel free to email me.
Wish you luck,
Sender name and job position
Link to company and/or social media
First, because there is personalization. Woodpecker found that 17% of recipients respond to personalized emails.
1) The subject line on the merits.
2) Pay special attention to the value the leads provide.
3) Have the right structure with CTA.
4) Ideal email size (to 200 words).
Take note! A cold email is sent to a potential customer with whom you have never spoken; it can be complicated for a sales manager to get a potential customer to respond to or at least open such an email.
So first, make sure you are writing your great sales emails to people who might be interested in your proposal. How do you do this? Please get to know potential customers before you contact them: Check their social media profiles and the company information available.
Make it easy for yourself to find data about potential customers. In just a couple of minutes, by selecting the right filters (job title, industry, location, technologies, etc) you can get a number of qualified leads.
And don't forget to tell the CTA clearly about what you expect from the recipient: to take a demo, make an appointment, sign up for a webinar, or something else.
Subject Line: Let's sum up the results of our meeting
Now let's go over the next steps, which you need to take to work with the platform.
You asked me to prepare a special offer for your team. It's ready, you can read more here Link.
Please review and then we can proceed with fulfilling the terms of our agreement.
Looking forward to hearing from you,
Sender name and job position
Link to company and/or social media
Subject Line: N ideas for Company name your lead using Product
Hi Name of Lead,
I'd like to share some ideas on how Leed Company can use your product:
A few of the case studies of companies in your industry Company Names, on the use of our product. From their experience, you can roughly understand what results you should expect.
You will soon see that the possibilities with Product Name are truly limitless.
Once again, if you have any questions, you can book a meeting with me. During the conversation, I can pick a plan of action for you and your team, tell you more about the product and select a unique pricing plan based on the specifics of your company.
Book a call
All best,
Sender name and job position
Link to company and/or social media
Subject Line: Company name call summary
Hi Username,
Nice to see you again!
Glad we talked today and came to the conclusion that Lead company name plus Your product name are a great tandem.
I'm glad we agree that our product would fit perfectly into your company and be useful to the team. Here are the main benefits we've looked at:
Resources for learning more about how to work with the product:
So, what to do next?
Choose the plan that's right for you, sign up for the team, and onward to new victories!
Button: Choose a tariff plan
Best of luck,
Sender name and job position
Link to company and/or social media
Subject Line: Perhaps you have questions about Product?
Hello again, Lead name.
We recently had a conversation about how Product Name can help your business.
I hope you've had time to read the information I sent earlier. If so, then I suggest you schedule another call so I can answer any additional questions you may have.
What time would be convenient for you?
I look forward to hearing from you,
Sender name and job position
Link to company and/or social media
Subject Line: Don't miss the opportunity to raise sales by 20% in a quarter, for example with Platform/Product Name
Hi Prospect name,
We realize you're busy enough, so we're sending you another email so you don't miss out on a cool offer.
What would be good for you in our product?
I suggest you start with a trial period to familiarize yourself partially with Platform/Product Name.
Button: Start a trial period
Want to expand your options? Email me or schedule a call where I'll match you with a unique plan to your business needs!
Wish you luck!
Sender name and job position
Link to company and/or social media
Subject: Offer free samples from Company name
Hi Lead Name.
A few days ago I sent you information about product name and now I suggest you try it in action.
I have created/attached several guest logins/free samples that can be used to access/receive product or service.
Share them with your colleagues. It would be interesting to hear their opinions.
I would be happy to discuss it in more detail. What do you think of our offer?
Book a call with me Link.
Sender name and job position
Link to company and/or social media
Subject Line: The information on your request
Hi Lead Name.
First of all, I want to thank you for your meeting and your time.
I promised to send you more information about Question - it's in the attached file.
I am ready to answer any questions. ☺️
Best Regards,
Sender name and job position
Link to company and/or social media
Subject Line: Couldn't get in touch with you 💔
Hello, Prospect name.
I hope you are doing well!
We had agreed to call you on Date and time to discuss how you could benefit from our product/services. But unfortunately, you were unavailable at that time.
Please call me back at number or let me know when it's convenient for you to call me.
I hope we will connect soon!
Best Regards,
Sender name and job position
Link to company and/or social media
Subject Line: Useful information for your company
I'm back with some very useful information for you.
Insert link to website or individual article, attach required documents or media files
Explain why this information is useful to the recipient.
I would also like to know what you think about my proposal I have sent earlier. We can discuss it here or I can call you.
What do you think about it?
Best Regards,
Sender name and job position
Link to company and/or social media
Subject Link: Making an online appointment with Company name
Thank you for responding to me so quickly. I really appreciate it.
I would be happy to contact you again later from date and time to date and time.
Would it make sense to schedule a call to reconnect now? That way we can save time in the future and adjust our calendars accordingly.
Link to booking an appointment.
I look forward to the meeting.
All best,
Sender name and job position
Link to company and/or social media
Subject Line: Welcome to Product/Company name! Let's get you set up
Hi Customer name,
Welcome to Company name! I`m so glad you're here.
To get started, What they need to do:
Explore these useful resources to help you get set up:
Button: Get started
If you have questions, please visit our Help Center or Support Forum.
Sender name and job position
Link to company and/or social media
Subject Line: A short outline on What was the name of your event
Hi Prospect name!
I am glad that you joined Event Name. I am sharing with you the materials I talked about at the meeting:
If you are ready to get started with Product Name, then you need to:
If you have questions, please visit our Help Center or Support Forum.
Sender name and job position
Link to company and/or social media
Subject Line: What will be the next step in our communication?
Hey Prospect name!
So that I can offer you the next step in communication, please let me know in which direction we will move.
Thank you in advance for your response,
Sender name and job position
Link to company and/or social media
Subject Line: Confirmation of the call
Hi again, Lead name!
I'm writing to confirm our online call on date and time, where I will share information about Product and conduct a product demo.
Let me remind you of the purpose of our meeting: to help you with your Goals/pain points/needs, to understand how our product will help you with this, and book a product demo.
Button: Confirm the call
If you want to change the date of the meeting click here.
If you have questions, please visit our Help Center or Support Forum. Or answer my email, I'd be happy to help!
I'm looking forward to meeting you ☺️
Sender name and job position
Link to company and/or social media
Subject Line: Lead name invite you to Meeting title
Hi Lead name,
This Thursday I will be hosting a webinar on Topic.
This is a Zoom webinar to be held on Date/Time. Registration link:
Link.
Thank you and I hope to see you soon!
Sender name and job position
Link to company and/or social media
Subject Line: Have an important question for you
Hi Lead name,
I have an important question for you.
So I still haven't heard back from you, which means that
If your option is «A», do I have your permission to close your file?
If your option is «B», can you tell me which next step you would be interested in and when you can make time for an in-person online meeting?
Thank you for your help.
Sender name and job position
Link to company and/or social media
Subject Line: Here's everything you wanted to know about Product/services
Hi Lead name,
I hope you had a great week! I just wanted to respond to your request for more information about Product/Services.
Here's how Product/Services solves the problem you asked about.
Maybe you need help with something else?
Answer this email and I'll help you.
Until then, here's a link where you can find answers to other questions Link.
All best,
Sender name and job position
Link to company and/or social media
Summary: How to write an effective sales email
About author
I have 7+ years experience in content marketing and PR. I always try to bring my unique approach to projects, write helpful articles, guides, and interviews with valuable cases that strengthen brand identity and promote engagement. My mission now is to help small and medium-sized B2B business owners take their companies to the next level.
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